The LEGO® Store Leicester Square

Location

About

The LEGO® Store in Leicester Square is a must-visit toy store for tourists in London, England. Located in the heart of the city, this flagship store is the largest LEGO store in the world and offers an unparalleled shopping experience for both kids and adults.

As you approach the store, you'll notice the iconic LEGO brick-built Royal Guard standing tall outside. The store's exterior is impressive, with a giant LEGO London bus and a 6-meter tall Big Ben clock tower made entirely out of LEGO bricks.

Upon entering the store, you'll be greeted by a vibrant and colorful interior that is filled with life-sized LEGO models of popular characters such as Darth Vader, Harry Potter, and Batman. These models are incredibly detailed and impressive, making them perfect for taking selfies with or admiring up close.

The store spans two floors and is filled with everything LEGO-related. From classic LEGO sets to new and exclusive releases, this store has something for everyone. The first floor is dedicated to the latest sets, while the second floor has a Pick a Brick wall, a LEGO mosaic maker, and even a mini London skyline display made out of LEGO bricks.

One of the store's most exciting features is the Build a Minifigure station. Here, visitors can create their own custom minifigure by choosing from an extensive range of heads, bodies, legs, and accessories. This is a fun activity for both kids and adults alike, and a great way to create a personalized souvenir to take home.

Another highlight of the store is the Pick a Brick wall. This wall is stacked with bins filled with LEGO bricks in various shapes and colors, allowing visitors to create their own custom LEGO creations. The wall is incredibly popular, so be prepared to wait in line for a while before you can get your hands on some bricks.

If you're looking for something unique to take home, the store also has a range of exclusive LEGO sets and merchandise that are only available in-store. These sets range from limited edition LEGO minifigures to giant LEGO sets such as the London skyline and the Hogwarts castle.

Overall, the LEGO Store in Leicester Square is an exciting and immersive experience that is perfect for tourists visiting London. With its impressive LEGO models, vast range of LEGO sets and activities, and exclusive merchandise, this store is a must-visit for any LEGO enthusiast or anyone looking for a fun and unique shopping experience.

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Things to do nearby

The LEGO® Store Leicester Square is one of the must-visit places for LEGO fans and families in London. The store offers an immersive experience for visitors, with interactive displays, life-sized LEGO models, and plenty of LEGO sets to purchase. If you're planning a trip to the store, there are plenty of other nearby attractions and things to do that are worth checking out. Here are some recommendations for places and things to do nearby The LEGO® Store Leicester Square from a tourist perspective.

1. Visit the National Gallery
The National Gallery is one of London's most popular art museums and is located just a few minutes' walk from The LEGO® Store Leicester Square. The museum houses an extensive collection of European paintings, including works by Van Gogh, Botticelli, and Rembrandt. Admission to the museum is free, but some temporary exhibitions may have an admission fee.

2. Take a stroll through Trafalgar Square
Trafalgar Square is one of London's most famous landmarks and is just a short walk from The LEGO® Store Leicester Square. The square is home to the iconic Nelson's Column, the National Portrait Gallery, and the famous Fourth Plinth contemporary art space. It's also a popular spot for street performers and events throughout the year.

3. Explore Chinatown
Chinatown is located just a few blocks from The LEGO® Store Leicester Square and is a great place to explore if you're looking for delicious Asian cuisine and a unique cultural experience. The area is home to numerous restaurants, shops, and bakeries, and is especially lively during Chinese New Year celebrations.

4. Catch a show at the West End
The West End is London's equivalent to Broadway and is home to some of the best theaters in the world. If you're looking for a night out, there are plenty of shows to choose from, including musicals, plays, and comedies. The area is located just a few blocks from The LEGO® Store Leicester Square.

5. Visit the British Museum
The British Museum is one of the world's most significant museums and is home to a vast collection of artifacts from around the world. The museum is located a short bus ride away from The LEGO® Store Leicester Square and is a great place to explore if you're interested in history, art, or archaeology.

6. Take a ride on the London Eye
The London Eye is one of London's most popular attractions and offers breathtaking views of the city from above. The attraction is located a short distance from The LEGO® Store Leicester Square and is open year-round.

7. Visit the Houses of Parliament
The Houses of Parliament is one of London's most iconic landmarks and is located just a short walk from The LEGO® Store Leicester Square. Visitors can take a guided tour of the building and learn about its history and architecture.

8. Take a boat ride on the Thames
A boat ride on the River Thames is a great way to see London's iconic landmarks from a unique perspective. There are several boat tours available, and many of them depart from piers located near The LEGO® Store Leicester Square.

In conclusion, there are plenty of places and things to do nearby The LEGO® Store Leicester Square that are worth exploring. From world-class museums to iconic landmarks and delicious cuisine, there's something for everyone. So, whether you're a LEGO fan or not, make sure to add these attractions to your itinerary during your visit to London.